All Here

Juniper + Ivy
San Diego, California




To introduce All Here to over 50 female educators and administrators in the San Diego area.

Event Goals:

We used the theme of the butterfly to personify the effort it requires to make and create change.

Brand Messaging:

Fluttering Stories:

Words of power, grace and intention were printed onto butterflies that graced each place setting as a conversation starter. Guests were invited to tap into and share a story of their own that exhibited their word 

Purposeful Journals:

Gifting was to be intentional and with purpose, custom leather journals were personalized onsite with gold foil hand calligraphy.

A Menu of Growth and Beauty:

Each menu was printed with the Maya Angelou quote: “we delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty” as acknowledgment of the growth, sacrifice and commitment to each of the guests in attendance 

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Innovative Activations: