Greater Washington Black Chamber of Commerce

The Schuyler
Washington, DC

CASE STUDY 6

location:

PHOTOGRAPHER:

An evening of elegance and community. An event that is part of the GWBCC Juneteenth Series: A modernized Harlem Renaissance style celebration of commerce in recognition of Juneteenth and in celebration of the successes and resiliency of the award-winning black businesses in the DMV and the partners who support GWBCC, to witness and honor their contributions as leaders and creatives in the DC community.

Event Goals:

The entire event was a celebration of the black-owned business in the DMV area from the awardees down to the vendor partners selected for this team. We partnered with a total of ten black-owned businesses whose efforts are applauded for the products, talent, and creative services they all provided to make the evening a real success.

Social Responsibility:

BLACK-OWNED MIXOLOGY BAR:

Guests were treated to an interactive cocktail experience with featured mixology bar by Molecular Food and Cocktails. The bar, sponsored by Bow’s Fest (a black-owned wine and spirits festival), featured a smoked old-fashioned as well as the crowd favorite, a bubble-topped Blackberry Lemon Drop featuring Fou-Dré Vodka, a local black-owned vodka.

IMMERSIVE PHOTO EXPERIENCE:

Guests took part in an immersive photo experience which featured a highly stylized set with Art Deco inspired backdrop with palm/foliage accents, curved chaise sofa, and layered rugs and additional plants.
 
Guests received the all-star treatment as this activation utilized two black-owned businesses - professional photographer, who interacted with guests assisting with their poses and overall styling. Afterwards the images were quickly edited and printed for on-the-spot image delivery.

ART EXHIBIT:

To accompany the theme, ‘The Art of Black Business’, as well as support local Black businesses and the growth of the Black business community, local artist Buck! created a piece that embodied the theme and ethos of entrepreneurs. 

A special display was conceptualized to fit the sophisticated theme complete with a black residential style wall with museum lighting and surrounding lush foliage. The ability to observe and converse with the artist during the evening’s festivities was a reminder of the talent the black artists and creative community of Washington D.C.

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