The Knot Worldwide
10th Annual Industry Gala 

Chelsea Industrial
New York, NY




To create the “party-of-the-year” that recognizes the achievements and celebrates over 500 of the special event industry royalty, partners, vendors and advertisers.

Event Goals:

A creators dream with the only limitations being space and budget, we pulled from a personal connection from the Wizard of Oz. The first large industry event following the pandemic, we drew the parallels of Dorothy’s black and white existence into her Technicolor dream. As we pushed the several years of Zoom meetings and happy hours aside, we unveiled a journey built into an industrial warehouse in the Chelsea district in NYC. Thirteen visual dreams awaited our guests each one exemplifying the theme “All In Good Time” Celebrating the Perseverance + Resilience of the Wedding and Event Industry through Courage, Heart and Love. 

Transformational Experience:

They eased on down the gold metallic road and interacted with trans-activist Junior Mintt.

An immersive field of anemones and hand-drawn poppies surrounded guests at the step and repeat. 

Glinda, our very mischievous “witch” poured herself from an oversized champagne coupe while guests spun the wheel to see what cocktail choice they may enjoy. 

In the forest of courage, custom wallpaper and matching linens were designed to pay homage to the creatives in Danielle’s family while a forest of bites encouraged guests to try what may not always be as it seems. 

Our metallic forest where a “tin” woman danced in the branches as guests noshed on tuna poke. 

A love letter to the art of calligraphy and the written word, honoring knowledge, artists painted beautiful bodies with sayings, phrases and vows. 

The 30’ long stage surprised and delighted with a live pianist seated at the end as he played with the live DJ sets. 

Guests struck every pose in the ruby lounge and watched with joy as aerialist danced within an LED ruby. 

No Wizard of Oz story is complete without a nod to the Wicked Witch herself so we imagined her wedding reception and the dark cast of delightful characters that would attend, what they would eat and the smoking cocktails they would enjoy. 

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Our talent, décor and culinary partners transported our guests into a different world with each step. 

Innovative Activations: